Welcome to Fresh Perspectives.

We provide high quality market research dedicated to the Irish Pharmaceutical Industry. With years of experience in conducting research with medical professionals, and an in-depth understanding of the Irish Healthcare system, we are your ideal partner for conducting pharmaceutical research in Ireland.

We cover all market research methodologies, both quantatitive and qualitative, with all levels of medical professionals and patients.

About Fresh Perspectives Director - Colin Boylan

We offer all research methodologies, including:

  • Interviews (face to face or telephone)
  • Online research (both quant and qual)
  • Focus groups (including dyads, triads and minigroups).

Some of the types of research studies we have conducted for clients are:

  • Testing of marketing material
  • Brand and competitor evaluations
  • Campaign performance assessment
  • Product concept testing
  • Usage and awareness tracking
  • Patient research

Research Services

Fresh Perspectives offer a full range of qualitative and quantitative research services. Each study is approached on a case by case basis and we design each study to fully address your business objectives. All aspects of the research we conduct (such as recruitment, fieldwork and analysis) are managed internally by Fresh Perspectives.

Are you an Irish doctor, nurse or other Healthcare professional? Are you interested in participating in market research studies from time to time?

Email us (info at freshperspectives.ie) with your name and your role (Consultant, GP, Nurse etc) and we’ll add you to our list of Healthcare professionals! There’s no obligation on you – we will contact you when we are conducting a study we think may be of interest and you are free to participate or not. Should you have any questions please contact us and we will be happy to answer them.

Director Colin Boylan

Colin Boylan, Director of Fresh Perspectives, has worked in market research since 2001 – almost exclusively in the Healthcare and Pharmaceuticals sector. He founded Fresh Perspectives in 2011 to offer specialist market research services to Irish Pharmaceutical companies.

As a researcher Colin is a duallist – equally proficient and experienced with both Qualitative and Quantitative methodologies. He holds an MSc in Psychological Research Methodology from Plymouth University and is supported by an experienced team of recruiters, interviewers and moderators allowing Fresh Perspectives to manage all sizes of study from the small to the very large.